About US
Helping brands lead with purpose
Benefits include
Testimonials
“The course was an absolute game-changer, providing comprehensive material and fostering an engaging platform for learning. Thank you!” - Elie Bsat Strategic Commercial Director MENA Point Group Sustainable Growth Strategies for business leaders
“This learning experience was engaging, with plenty of interesting case studies. It provides a simple yet powerful framework to integrate sustainability into any business” - Andrej Arsenijevic Executive Creative Director/Sustainability Lead Commonwealth McCann Dubai Sustainable Growth Strategies for business leaders
“Delivered with great energy. Demonstrate a good understanding of a complex topic but one which leaders must engage with. I would recommend this course” - Jenny Pitt Founder Balance PR Sustainable Growth Strategies for business leaders
“Sustainable Strategies for Beginners was an emotive, engaging, enjoyable educational experience, that inspired personal choice to make immediate change for short, and long-term impact” - Jennifer Cox Business Consultant & Philanthropy Specialist Harry Kane Foundation Sustainable Strategies for beginners
“Thank you ABG and do epic good for an insightful course. I really enjoyed the simplistic yet tangible approach for the advertising industry and brands to redefine sustainable business growth through adopting the triple bottom line framework. The course offered several inspiring insights that can be embedded in every company's business strategy and followed through with impact driven recommendations” - Leila Naguib Corporate Affairs Manager Gulf Mars (Effem) Sustainable Growth Strategies for business leaders
“The Sustainable course is a must for every business leader whose organisation claims to be taking a serious and honest commitment towards the adoption of a sustainable agenda. The resources that were shared and the inspiring case studies that were discussed offered a blend of impactful, practical and science-based perspectives. Charney and Sophie gave a generous and engaging condensed, yet comprehensive presentation of a feasible framework for change!” - Julien Cordahi Deputy General Counsel Choueiri Group Sustainable Growth Strategies for business leaders
Our team boasts decades of expertise in creativity, branding, and sustainability, making us adept at navigating the intricate intersection of business growth and Environmental, Social, and Governance (ESG) impact. We’re passionate about educating brands on the urgency of sustainability as a business imperative, covering environmental sustainability, green business, decarbonisation, corporate governance and leadership development.
Charney – Co-founder & Course Directer
As Partner and Chief Sustainability Officer at do epic good,
Charney combines her life-long, high-profile brand expertise
with a commitment to environmental advocacy. Her work
includes directing the influential series 'Catwalk to
Creation' and engaging audiences at events like the United
Nations General Assembly and SXSW.
Sophie – Course Director
Sophie is a visionary in brand strategy and marketing,
spearheading sustainability initiatives at do epic good.
With a track record of leadership roles at Allbirds, Diesel,
and PUMA, she has been pivotal in founding the Institute of
Positive Fashion at the British Fashion Council, embedding
purpose into its core. Her efforts have not only accrued
over £1 billion in media value but also shaped the European
identity of Allbirds. As a creative strategist and Brand
Director at do epic good, Sophie's innovative approach is
setting new benchmarks for sustainability within the do epic group.
Ramzi – Co-founder
Ramzi’s on a mission to evolve the way the creative
industries think. His passion for sustainable innovation led
to the founding of do epic group, a virtual creative agency
that challenges traditional practices. At do epic good,
Ramzi leverages his creative expertise to drive sustainable
change, connecting forward-thinking brands with top creative
talents for a greener and more dynamic industry. His work is
not just about winning awards—it’s about pioneering a
sustainable future in the creative sector.