If Netflix and Harvard had a baby, it would be us… Do Epic Good is the world's first Certified Entertainment™ platform, CPD-accredited leadership and sustainability courses built like content you'd actually choose to watch. Podcast-led, bite-sized, globally recognised, and designed for the attention economy rather than fighting it. 87% of our learners finish their course. The industry average is 15%. 

We exist because $400 billion a year is spent on corporate training and most of it doesn't work. Not because the topics aren't important, because the format is broken. DEG fixes the format. World-class brand leaders who've built the businesses you admire, teaching your teams the skills that drive real commercial performance - through content actually worth finishing.

Because most corporate training is built to be delivered, not experienced. It's long, dry, compliance-led, and competing for attention against every stream, scroll, series and group chat notification on the planet. And usually loses. The corporate e-learning industry average completion rate is 15%. That's not an engagement problem. That's a product problem.

Do Epic Good's completion rate is 87%. The difference isn't willpower - it's Certified Entertainment™. Podcast-led corporate learning, CPD-accredited, bite-sized, and designed for the attention economy rather than fighting it.

When training feels worth finishing, people finish it. That's the whole game.

Certified Entertainment™ is Do Epic Good's trademarked learning format, CPD-accredited courses built with the production quality of content you'd actually choose to watch. Podcast-led, expert-taught, and designed for the attention economy rather than fighting it.

The corporate training industry spends $400 billion a year producing content that 85% of learners never finish. That's not an engagement problem. That's a product problem. Certified Entertainment™ is the answer: learning that lands because it doesn't feel like learning.

87% of Do Epic Good learners complete their course. The industry average is 15%.

For individuals, that completion rate matters as much as the subject matter. A certificate you actually earn carries weight with employers, shows up in performance reviews, and moves your career forward. A course you abandon doesn't. When training feels worth finishing, you finish it — and get the CPD hours, the credential, and the edge that comes with it. Nobody else does this. That's why we trademarked it.

Start with the number nobody else will give you: our completion rate. It's 87%.

The difference is every course at Do Epic Good is built as Certified Entertainment™: podcast-led, bite-sized, globally CPD-accredited, and designed for the attention economy rather than fighting it. Taught by world-class brand leaders who've defined the brands you admire. They've been there, done that and have the tools for you to implement as soon as you get back to your desk on Monday morning.

At Do Epic Good we not only teach you the frameworks, but we benchmark your capability gaps before you start, build a bespoke learning path around what you actually need, and measure what changes at 3, 6 and 12 months. You don't just get access to learning. You get proof it's landed. That's the impact and difference we drive.

We built the answer to that question into the product.

Every team licence includes the DEG Impact Report, a 3, 6 and 12-month measurement framework that benchmarks your organisation's capability gaps before learning starts, tracks behaviour change as it happens, and shows you what shifted.

Not anecdotally. In numbers.

The commercial outcomes our learners report: reduced waste and operational inefficiency, stronger sustainability compliance (critical with ECGT enforcement landing September 2026), improved talent retention, and teams that can articulate purpose as a competitive advantage, not just a values statement. The businesses that move first on this aren't doing it because it's the right thing to do. They're doing it because their competitors haven't yet.

Only 8% of organisations measure whether training actually changes anything. Which means 92% are running on gut feel and good intentions - and writing off the budget when neither delivers. At Do Epic Good, ROI isn't a metric we chase after the fact. It's built into how we work. We connect training directly to commercial outcomes: reduced inefficiencies, stronger margins, lower turnover, and teams that perform because they understand the business they're in, not just the module they completed.

Sustainability isn't a cost. Your inefficiencies are. The businesses that figure that out don't just save money, they find margin in places they didn't know existed.

That's what responsible leadership training, done properly, actually delivers.

Yes. And the businesses that have figured it out are outperforming the ones still debating it.

Companies with strong sustainability practices consistently outperform on talent retention, operational efficiency, investor confidence, and long-term revenue growth. The gap isn't just reputational. It's financial.

The reframe most businesses miss: unsustainable practices are the cost. Every inefficiency in your supply chain, every piece of waste in your operations, every employee who leaves because work feels meaningless, those have a price.

The reason most businesses don't capture that commercial value of sustainability is the same reason most corporate training doesn't land: it’s boring. DEG courses teach your teams to find business inefficiencies through a sustainability lens and turn them into margin, competitive advantage, and growth.

Sustainability isn't a cost. Your inefficiencies are.

Most greenwashing doesn't start with bad intentions. It starts with ambition outrunning reality - a lean team moving fast, claims that feel true before the evidence has caught up. That's accidental greenwashing. And the rules that just changed make it just as costly as the deliberate kind. (Hyperlink here for ease of reference).

The EU Green Claims Directive was withdrawn in June 2025, but its replacement - the Empowering Consumers for the Green Transition Directive (ECGT) - carries the same enforcement teeth and applies from 27 September 2026. The UK's Competition and Markets Authority can already fine businesses up to 10% of global turnover for misleading green claims. ‘Eco-friendly.’ ‘Sustainable.’ ‘Good for the planet.’ Without verified proof, those words are no longer just vague - they're a liability.

Greenwashing isn't just a compliance problem. It's a storytelling one. Marketing and brand teams need to know the rules before the rules find them.

Challenger Brands and Bullshit: The Greenwashing Guide to Good - Do Epic Good's CPD-accredited course with Chacho Puebla- teaches brand and marketing leaders how to make credible sustainability claims and what to stop saying immediately. Built before the deadline. Because fluency before September is considerably cheaper than a crash course after it.

The ones most L&D programmes aren't teaching yet. Responsible Leadership in 2026 means sustainability literacy, green claims compliance, responsible AI, and the ability to make the financial case for purpose to a board that wants numbers, not narratives. Not soft skills. Not nice-to-haves. Skills with regulatory deadlines and financial consequences attached.

With ECGT enforcement arriving September 2026 and the EU AI Act now in force, responsible leaders who don't understand these areas aren't just behind - they're a liability. Circular economy thinking, purpose-led brand strategy, responsible AI governance - these used to be specialist knowledge. They're now table stakes for anyone leading a business that wants to still be standing in five years.

Then there's the Responsible Leadership skill nobody's formally teaching: how to build teams that actually want to show up. Recognised as a 2026 leadership trend in The Times, MeaningMaxxing - the ability to connect what your organisation does to what your people believe in - shows up directly in retention numbers and performance data.

Every Do Epic Good course is built around exactly these Responsible Leadership skills. Not the ones that looked good on a competency framework five years ago. It's also why we created our Responsible Leadership Series - real conversations with the badass brand leaders who are already doing it.

MeaningMaxxing (also spelled MeaningMaxing) is the deliberate act of maximising meaning from your work, decisions, and business. It's what happens when your values align with what pays your bills. Coined by Do Epic Good. Recognised as a 2026 workplace trend in The Times. 

When people MeaningMaxx, they show up differently - they actually care. And they're considerably less likely to be scrolling LinkedIn job boards at 11pm on a Tuesday night. What does that mean for businesses? Lower turnover, stronger culture, and teams that perform because they give a damn.

It's not a feelings thing. It's a performance thing.

Every Do Epic Good course is built around MeaningMaxxing, because purpose and profit aren't mutually exclusive. They live in the same sentence. And it's what every successful business already knows.

CPD stands for Continuing Professional Development, a globally recognised standard that certifies a course meets rigorous quality benchmarks for professional learning. CPD-accredited means the hours you spend count toward your formal development record, recognised by employers and industry bodies worldwide.

Most people assume CPD means dry, box-ticking content. That assumption is doing a lot of damage to a lot of careers.

Every Do Epic Good course is CPD-accredited and built to Certified Entertainment™ standards — podcast-led, taught by world-class leaders, and designed to be finished. Because a qualification nobody gets to the end of isn't worth the PDF it's printed on.

Your CPD certificate lands in your inbox when you complete the course. It's yours. It's real. And yes, you can frame it.

Shorter than you think. Most Do Epic Good courses are designed to be completed in under four hours, structured into bite-sized episodes you can fit around back-to-back meetings, a commute, or that mythical hour you've been promising yourself.

There's no deadline, no cohort schedule, no ‘you missed the live session’ panic. Every course is self-paced, on-demand, and yours to revisit whenever you need a refresh.

The reason our completion rate sits at 87% against a 15% industry average, isn't because our learners have more hours. It's because Certified Entertainment™ doesn't feel like homework. When something's worth watching, people find the time.

Most L&D budgets exist precisely for this. The conversation is easier than you think…if you frame it right!

Lead with the business case, not the personal one. Your employer doesn't need to care that you want to grow. They need to know what changes when you do.

A few tips that land well:

Compliance: 

With ECGT enforcement coming September 2026, sustainability literacy isn't optional for teams touching marketing, procurement or supply chain. Getting ahead of it now is cheaper than scrambling later.

Performance: 

Every course comes with CPD accreditation and the DEG Impact Report, so the ROI is measurable, not theoretical.

Retention: 

Investing in meaningful development is one of the fastest ways to reduce attrition. MeaningMaxxing isn't soft language. It's a retention strategy.

We've written a ready to send template to make the ask easier.

Ethical AI is the practice of designing, deploying and using artificial intelligence in ways that are transparent, fair, accountable and aligned with human values. For businesses, it means understanding not just what AI can do - but what it should do, and where the guardrails are.

The EU AI Act is now in force. Like the ECGT on greenwashing, it puts legal obligation around a practice most businesses are still navigating as they go. The organisations that get ahead of it now won't just avoid the risk - they'll build the kind of trust that compounds.

Responsible leadership has always been about making better decisions with the information you have. AI changes the information available and raises the stakes on every decision it touches. At Do Epic Good, ethical AI sits naturally within responsible leadership: same principles, new tools, higher consequences for getting it wrong.

Our ethical AI course is coming soon. Join the waitlist.